Marvin Russel, founder of MySiteAuditor quotes, “Web design is never finished.” We need to agree with the quote as we cannot settle with a design. Somehow, it always needs a bit of modification, improvement, or a complete makeover in the form of website redesigning. An owner who wants to keep up with the changes, design trends, consumers’ expectations, and industry norms must look into a website revamp if he or she is not getting desired sales and conversion targets. Let us dive into its different aspects in this post.
What is website redesigning and what it includes?
Website revamping is known as a complete overhaul of a website to inspect and improve every element for better speed, performance, and UX. It may include improving the code, structure, content, layout, navigation, and overall design. If you are looking for website redesigning to lower bounce rate, increase sales and conversions, and provide a better user experience try adding the following tasks:
- Fresh Competitors analysis
- Designing for UX
- Improving Web Security
- Creating a Sitemap
- Mobile Friendliness
- Updating Server
- Content Redesign
- Renewing marketing plan
- Adding social media sharing options
Why Redesign your Website?
Your reasons for redesigning your business website may differ. A beginner may not want to replace an existing website with a completely new design without knowing its significance. But, as soon as their business gets traction and establishes a network of reliable customers, they move on to other goals. They want to renew their existence, reach out to more prospective buyers, and be recognized as an authority in a field.
Thus, a website is revamped for the sake of rebranding a company, product, or service. It is the complete restructuring and redesigning of your website to gain more traffic, acquire more leads, and provide a better user experience to the target audiences. You may opt for website revamping to:
- Implement new goals and objects
- Switch to mobile-first design
- Increase custom base
- Be ready for the increasing competition
- Make the content impactful
- Boost traffic with on-site SEO
- Migrate to an advanced CMS
Website redesigning becomes mandatory as soon as your business plans to attract the masses. If you are not sure whether the business-specific website you own needs a revamp or not, you can hire professional web designing services. Reach out to discuss the issues you are facing to get a solution as how redesigning can fix them with additional benefits to your business.
How Website Redesigning is going to Benefit you?
Pursuing a website redesign may seem to be a painstaking job, but it is worth the time, effort, and investment. It provides you with an opportunity to rebuild your web entity with a better structure for SEO, UX, security, functionality, and lots of other factors.
1. Redefines your brand identity
A post from HubSpot mentions that about 38.5% of web designers believe that users are more likely to leave a website if they find the design outdated. Your website design is considered obsolete after a few years. Keep changing your brand identity with a revamp to show your customers the website is active, running, and serious about its business. Staying with a design for a long may promote the owners are not interested in keeping the website up and running.
2. Increases usability
User experience is the focal point of a website design. A website redesign can help you increase the usability of the features, options, navigation, and layout. The more ease and comfort you aim to provide in the design, the more they are likely to spend time on your website. Increased user engagement leads to better SEO prospects and higher conversions. Let your store users easily find and access different parts of your website or online store.
3. Boosts conversions
Every element of a website design matters the most when it comes to conversion rate optimization. Revamping a website can help you work out specifically for higher conversions. You can study the sales funnel of your online marketing plan to modify it with appealing content, design blocks, and calls to action. You can start with user registration or query forms, and go on to modify landing pages and checkout pages.
4. Improves site SEO
Making the website more usable and interactive for the end users can get your earn quality signals of SEO. Search engine robots appreciate the ease and comfort you create for the users with the help of design elements. Here, your website speed and performance also count toward better ranking in search result pages. You can boost SEO further if you follow the best practices in redesigning the website. Working on the content layout such as web copies and imagery, and on-site SEO can take your website exposure further.
5. Enhances website security
Providing a secure browsing or shopping space to your target audience is one of the greatest reasons to pursue a website revamp. Google is also giving favor to websites that have security certifications and encrypted connections. Websites that are dealing with user data and payments need full-proof security. Your potential customers are going to prefer your website or store if it is armored with all the required security protocols and keeps on updating it for data security. A website redesign may also help you gain customers’ trust by showing logos of the secure payment procedures.
6. Keeping up with trends
There is often a new trend in the web and eCommerce design arena. It is consumer behavior, technological changes, or the creative maestros that carve ways for new trends. Website redesigning can help you cope with the latest trends, enhance functionality, try on new designs, and test calls to action with different colors and styles.
7. Excel in Competition
In the web world, most of the changes and modifications you need to carry out only for the sake of competition. Going blindly after the competition is not going to help your online business. You need to include this factor in the website redesigning. Plan and pursue a design that stays relevant and attractive for the next five years to go ahead of the competition. Own a website revamp strategy that is not short-lived as you are going to stand out from the crowd for a foreseeable future.
A website is the virtual face of a business. It needs to be attractive and usable. With website redesigning, an owner can evaluate the impact of existing design to recognize the key areas to improve. In general, it can benefit them to achieve better UX, functionality, SEO, and conversion rates. However, an owner can work on achieving business-specific goals with a website revamp.