When we take a look at something we automatically feel we can determine whether a task is easy or difficult. Whereas in reality, nothing can determine the level of ease/difficulty you might face till you’re actually a part of the game.
As it appears to be nothing but a name for a company of whatever sort, there seems to be a lot more to it than just that. It takes a lot of effort to bring out the best result of all.
Some companies think the easiest part in designing their website is the logo. They think ‘what could possibly be so difficult about putting together a fancy font with a few shapes and some uppercase/lowercase letters’ and boom! That isn’t exactly the case. Perhaps this is why it is said; ‘everything is not what it seems’.
A good logo reflects each aspect of the company on a whole. This includes the company’s entire brand image, identity, values and so much more! It might seem like a tiny task, but it indeed withholds the future branding decisions etc.
What makes it the perfect logo?
The answer is power. No matter what you have included in your logo, it needs to have the power to make a statement; the power to send a message to the viewer without actually using any words other than the name.
There is something about each logo designed for companies. Every logo has its own way to become so distinctive in a very unique manner so that no one would ever confuse it with some other brand name especially the ones running against them.
One major quality each logo should hold is the timeless touch. No matter how many years go by, it should never seem outdated. It should appear fresh as ever.
Types of Logos
So we have three main types of logos: Logotypes, Abstract Imagery, and Literal Imagery. They all have been explained in detail below.
This is considered as the most common kind of logo design Dubai. Basically a Logotype design is a typography-based logo. It is pretty much to the point with an additional distinctive hint on a pre-existent typeface/font.
These are preferred for the company that seems to be involved in more than one business.
Using letters or symbols in a creative manner is all it takes to achieve this kind of design. It gives an overall look of creativity, thus making it memorable without being difficult to comprehend.
Keeping it creative is one thing, but make sure you don’t go overboard, just keep it simple and straightforward.
2. Abstract Imagery
There will be no link between the imagery used and the title. Abstract imagery is more linked to a mood/feeling/emotion rather than obvious links between the title and the images used.
They seem to be pretty useful due to their rather diverse nature since they possess the ability to convey the kind of mood of a business without the usage of words. Although it isn’t necessary for a logo to spread the message of what it does. For example, McDonald’s, Apple, Sony, Samsung, etc; do not have the name or a title of the type of business they are running.
It is still important to incorporate the feeling you get when you see the brands name in your mind when it comes to abstract imagery. You want to convey the right message. Even color selection matters in this case where there is no specific image to push out the doubts.
3. Literal Imagery
Literal imagery refers to putting images where they fit in best to represent exactly what the type of business it is, with no mystery at all. Also happens to be a very common type of logo design.
Whether the name makes it absolutely obvious of what it does or not, the image represents what they actually meant in case you missed out on it the first time around. Small and local businesses are usually up for this kind of logo.
It is automatically creative in its own way as some tend to take advantage of the clever double meanings hidden in their titles and in the imagery they decided to use.
You can still make it look entirely like something fun and out of the ordinary to make you pop out from a list of other options.
First Step: Research
When one starts any sort of project, it is always the best idea to have some background research done to know exactly who and what you are dealing with.
Therefore, it is important to know what their previous logos were like, any information regarding their business, like what the aims are and what kind of services they are up to provide.
Not only do you need to have your research done about your client but you also need to research the audience they aim to lure in.
Keep your client with you on each step to make sure you don’t take a step that might result as something they weren’t looking forward to.
But you should know when and where to stop with the research because you don’t want to go overboard and creep your client with all the stalking. You just need to gather as much information that will suffice in order to create a logo for their company.
Second Step: Inspiration
After all the research is done and set aside, although it might be possible to come up with a few ideas just from the information you have gathered. But you’ll still need to look for some ideas and get inspired to create something unique.
How will you do that? It is pretty simple. Start by searching for other companies that provide a similar service to the type of company you are working with. Just search it up on Google images and notice how the companies came up with their logos and you are bound to get ideas once you put your mind to it. Regardless of how attractive they might appear to be, you must avoid the thought of imitating any of them just because they seem to fit perfectly.
A logo has to be unique as I have stated throughout. So no client would like to end up with the same logo as another company just with a different color.
Don’t forget to try understanding which category the logos of the companies similar to your clients company fall into. Is it Literal, Abstract or Typographic? Base your ideas on that.
Third Step: Time to Sketch out Ideas
This step should mark your knowhow of just about everything regarding the brand. You should be so deep in it that you know their company just as well as you know yours. Everything on the tip of your fingers! This is only going to help you while you sketch out some ideas for the logo.
Remember that these are just sketches so you don’t have to bring any perfection in to them till you finalize one to be set as the brands logo.
Regardless of how a sketch might look at the beginning doesn’t mean you should discard it, rather you should keep it to be compared with as you never know which one you end up thinking is the best.
In case the brand you’re working on already has a typeface and you feel you could do something with that instead of reconstructing a new one, just try using symbolism or adding in shapes to make it different from what it was previously.
Also look at each sketch from every perspective possible because you still do not want to send the wrong message. Keep a close eye to detect any sort of hidden or double meaning in between the lines to avoid a negative result.
Fourth Step: Take a break for a greater picture
This step is not to be taken as stated above. The point of this step is to gather all the sketches once you’re done and place them in one place and take a step back to take a better look at each design.
Even though you might be eager to place all your sketches down on the table and show your skills off to your client, you still need to narrow it down to a few options you can’t choose from in order to make sure you are offering your best work!
You will notice yourself taking down the average looking sketches and narrow them down to a few from which it will end up in a tie or you might pinpoint the best of all at one glance if you’re lucky.
Final Step: Choosing the best
The final step is the trickiest because you are left with a couple of choices to present, but that still doesn’t mean you have to present them all. Take some time to study all the options, pick just one out of them and present it to your client. Note down their reaction and take the next step accordingly. For instance, present them with one of them and if they think it is the best and that you couldn’t have met their needs any better then let it be and show them the few others that seemed like a tie to you. This is just to make sure your client is fully satisfied with what you have made for them.
The reason you take this step is to confirm that your client got what they needed whether they were a part of the whole design process or they were unfocused, you’ll get the feedback just to know whether it has been finalized or should you make a few adjustments to the design.
Also, you do not want to overburden your client with too many options all at once to make it harder for them to choose from.